“In the earlier, we were performing a great deal of matters a great deal of Realtors were performing,” says Laura Anderson, a real estate agent with Keller Williams Leading Realty in Vadnais Heights, Minnesota.
Then, she and her spouse, Mark, switched up their profits process.
The Andersons signed up with BombBomb more than 4 years in the past. In that time, they’ve recorded and sent more than one,five hundred video clips.
Master what they were performing right before BombBomb and how BombBomb has adjusted what they do “for the greater. Really, for the ideal!”
Go through time: 3 minutes, fifty seconds
Movie length: 3 minutes, forty nine seconds
Takeaway: How online video changes your profits process for the ideal
You really don’t ship your one,five hundredth online video if the to start with one,499 does not increase your benefits.
Much more than 4 years into their online video journey, we requested the Andersons how their profits process has adjusted in that time.
Laura shared back again a online video with us. And it is illuminating.
Observe the online video above to listen to her tale. Scan the write-up underneath for selection rates and leading takeaways.
Accomplishing What Other Realtors Were being Accomplishing
“In the earlier, we were performing a great deal of matters a great deal of Realtors were performing,” says Laura in the online video above.
Amid other matters, this included:
- Generic drip campaigns
- Strike or overlook on birthday cards, calls, or basic text e-mails
- Strike or overlook verify in cards, calls, or basic text e-mails to sphere
- Closing info anniversary generic letters with sector stats
3 key lessons below: “generic,” “hit or overlook,” and “things a great deal of Realtors were performing.”
Generic: Canned, off-the-shelf remedies are not nearly as productive as they were even 4 years in the past. The Andersons’ go into online video interaction made several of these touches significantly more individual and suitable.
Strike or Overlook: Consistency all through your profits process is required to see real, long lasting modify in your benefits.
Issues Other Are Accomplishing: “(Movie) sets you aside. And that is what I like about it.”
Accomplishing some thing various from your rivals is frequently a gain. Only a compact share of profits pros are using straightforward video clips to get encounter to encounter all through the profits process.
Ideal now, then, online video alone is a differentiator. Eventually, although, you are the differentiator. When online video gets to be more typical, you stay a single of a type.
Own Movie as a Sales Procedure “Game Changer”
Regarding straightforward video clips as a result of BombBomb, Laura says: “It seriously was a recreation changer for us.”
They’ve moved some of the strike and overlook touches into a steady online video process: “Birthdays are now done in advance and we agenda them. They are wonderful and persons seriously like to acquire them.”
Much more importantly: “The responses that we get just heat our coronary heart and that is what it is all about – the relationship.”
Alternatively of cards, calls, or basic text e-mails, Mark and Laura record individual, a single-to-a single birthday video clips in a time-blocked time period and agenda every single a single to go out to the right individual on the right day. And they’re not worried to sing.
Here’s an case in point reaction to a single of these video clips:
When’s the very last time someone replied to your “happy birthday” card, voicemail, or Facebook write-up with 11 exclamation factors, an emoticon, and a line in all caps?
Click on below to discover more about this tale and to see the online video!
Other A person To A person Videos
They ship video clips to interact their new potential customers and to verify in with each responsive and non-responsive potential customers.
They run a month-to-month trivia contest, sending the concerns and naming the winners by online video email.
They also reach out to verify in and say howdy to earlier clients.
Listed here are a couple of explanations she cites:
- “They get to see us. They are personalised.”
- “I make them exciting.”
- “They’re appreciative.”
- “We get terrific reaction from that, as effectively.”
- “We’ve stopped performing the generic drip campaigns and target more on them.”
- “We joined Prompt and we’re loving that.”
A Sales Procedure Improve for the Much better Most effective!
“All in all, matters have adjusted for us as far as getting referrals and business since of the simple fact that we’re in front of persons,” says Laura.
Faceless electronic interaction and the raising incidence of leaving voicemail instead of acquiring a dialogue are essential problems in a relationship- and referral-centered business like real estate. But including online video to the profits process aids re-humanize it.
“I also appreciate it since in this day and age it appears to be like persons really don’t want to speak to you or see you. And that is attention-grabbing to me,” says Laura. “When we started off in real estate 16 years in the past, you introduced gives in individual. Men and women made cell phone calls and talked to you and permit you know an present was coming. Now, you may well get an email or a text and they just hope that you open up it want to know if you have received it.”
And video’s not just about prospective customers and clients. It is for everybody in your network and everybody who touches the sale. “I like to ship a online video back again to that agent or lender or whoever, so they can see who we are. We get a great deal of reaction back again from that, as effectively.”
“It seriously has adjusted the way we do business and how we interact with persons. It is all been for the greater. Really, for the ideal!”
She’d Be Remiss If She Didn’t Mention …
“The Gmail integration … wonderful,” says Laura. “I consider not to say ‘awesome’ as well significantly, but there’s just no other phrase for it. It is just the ideal detail due to the fact sliced bread. I use it pretty much just about every day.”
“It’s just so easy” … specially when compared to typing out text. Click on below to discover about a latest improve to BombBomb inside Gmail that will make it even more precious and more human.
Thank You to the Andersons!
A massive BombBomb thank you to Mark and Laura Anderson each for becoming very long-time clients and for normally elevating your hand to participate in our community!
Much more with the Andersons!
See initial birthday and direct conversion online video e-mails from 2013: Click on below
See a good results tale and get online video tips from 2014: Click on below
See a closing date anniversary online video case in point from 2014: Click on below
See a CRM integration that served them ship more in 2016: Click on below
Get a free problem of seven Stories including more tips from Laura and six many others successful with straightforward online video messages!
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Achieve out to new potential customers, earlier clients, or anyone else in your sphere.
They’ll be glad to see you. And you will be differentiating on your own and improving your profits process!